Group web development

Client:
Hymns Ancient & Modern
Location:
London
Sector:
Publishing
Project type:
E-commerce, web development, web design
Tech used:
ASP.net, C#, Umbraco CMS, Infinity POS, Vista, MS SQL
Our Client Says...
Dominic Vaughan, CEO at Hymns Ancient & Modern says; "The progress of this large web development has been remarkably painless. Thanks to Impreza we have much of our new web presence in an advanced stage in a reasonable timescale. Their collaborative way of working has helped to ensure that all those who need to get involved feel part of the process."
The Problem

We've been providing both Managed IT and Web Development services to the Hymns Ancient and Modern group for many years now, and have watched the Charity grow to incorporate a number of business offerings. Having acquired various organisations over the last few years, their web presence was left feeling disjointed and without a clear group image. To bring together all the individual divisions of the business, CEO Dominic Vaughan, made the decision to develop the Hymns Ancient and Modern heritage brand as the common link.

The Solution

Our proposal was to reinforce this brand by bringing together all websites within the group so that they would jointly deliver a clear and coherent group message whilst still retaining their own identity.

In brief, our core strategy was to:

  • Redevelop all existing websites and develop new sites using the industry standard Umbraco ASP.net Content Management System. This would allow a trained user to maintain any website within the group.
  • Group Login: Develop a single login that would allow web visitors to sign up once and access all websites within the group rather than maintain separate usernames and passwords for each site.
  • Centralised Checkout: Develop a single e-commerce checkout that is shared by all websites within the group. This facilitates the cross selling of products across the group and provides a single point of payment.
  • Advertising Server: Develop an advertising server solution that would allow the advertising team to "push" adverts for all websites within the group, enabling them to track the number of times the advert is displayed and the number of times a visitor has clicked on it.
  • Mailshot Server: Develop a template based mailshot system that would facilitate the bulk sending of sales emails whilst also tracking when the mailshot was opened, which links were clicked and who clicked them.

We've now incorporated fifteen websites and are currently working on the final one - The Church Times newspaper. This involves not only a re-development of the existing web site, but also involves analysing the internal publishing systems to see how we can speed up the process of taking editorial content to the web.